Livelong was created by pet lovers with knowledge and experience in animal nutrition, production, manufacturing, veterinary medicine to provide your pet with quality healthy and nutritious diets. The creators of Livelong began as breeders of top international champion dogs and performance dogs. In doing so, they wanted to feed their four-legged companions the very best in nutrition. This inspired them to want to formulate their own healthy diets that they could ensure had the best quality. Livelong is highly palatable, easily digestible, and helps promote lean muscle development and a healthy skin and coat. Each formula is made with pure quality proteins for a meal that is satisfying and energizing! Livelong is dedicated to providing your pet with the most nutritious and wholesome food on the market. With a diet of Livelong, your pet will be living long, healthy, and strong!