The inspiration for Nulo started with the strong bond between a man and his dog. Founder Michael and his loyal black lab, Max were inseparable. Michael would take Max with him on business trips to ensure he always got the highest quality care. During his trips he would ponder the alarming amount of pets in the country that were overweight, fighting diabetes, and needed insulin shots. Michael used his biomedical engineering background to further research into the commercial pet food industry. He discovered that most commercial pet brands were using low-quality ingredients in their products that were packed with carbs and artificial additives, leading to numerous health issues in pets. He also found out that most major pet food brands contain more than 40% carb fillers and use high levels of plant-based proteins instead of real meat protein. Over time, this leads to all the health issues Michael discovered pets were having all across the country.

This inspired Michael to consult with animal nutritionists, veterinarians, and food formulators to create a new brand of pet food. One that was made with wholesome natural ingredients that pet parents could trust. He then took his canine companion and moved to Austin, Texas to start Nulo. Michael's philosophy was to only create the best nutritious healthy recipes that he would feel confident feeding to Max. Their promise is if Michael will not feed it to Max, Nulo will not sell it.

Every Nulo recipe is made with pure meat diets pets need to thrive. They are high in animal-based protein, low in carbs and use low-glycemic ingredients to promote good overall health and stable energy. They also add a patented GanedenBC30 probiotic to make every recipe easily-digestible for sensitive stomachs.

Nulo has a variety of flavorful recipes to choose from! Your pet will love all the delicious choices Nulo has to offer! Nourish your four-legged companion with a wholesome meal from Nulo!

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